In collaboration with the Lead Designer, redesigned the Parks Conservancy’s flagship newsletter, Gateways, so it now features:
- Easier-to-handle paper size and orientation
- Easier-to-read typeface for headlines and body text
- More emphasis on high-impact and appealing visuals
- More streamlined and systematized flow to content
- Cleaner modular design to improve efficiency of editorial production
“The new Gateways brochure is…simply excellent: the photos, the lay out, the way the brochure is organized — it is one of the best I have ever seen. The Bay Area is full of riches; we all have so many other activities that interest us (I have a collection of brochures for all the organizations and places I love)— the design of your new brochure had the effect of motivating me to make the Parks Conservancy a priority!” -Carol B., Conservancy volunteer and supporter
Contrast the newspaper-like old design below with the more modern layout of the redesign.
“Congratulations on the new format! It is so very much easier to use. I will admit frustration with the previous format, and am delighted with your Spring issue. Not only will I continue to enjoy and productively use “Gateways”, I will use it as an example for other publications over which I have some influence.” -Frances G., Travel Industry Professional
MICHAEL J. HSU 